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Building a brand

October 2nd, 2008

I’m in New York tonight. I’m so fortunate my dearest friends Andy and M.C.( Founders of Crocs ) let me use their pad. It is very midtown and very comfortable! While working for Cardinal I traveled almost all the time. One of my favorite places to get a meal was Houstons. I tried them in New York tonight with Sandy Haviland. I’m amazed at their consistency of great staff and always delicious food. Wondering how does a company build and maintain this over more than 40 locations. The founder has a web cam in every dining room. He surveys his operation from a central location. If he spots something he phones the local manager immediately. They have a very intense training program . The staff take a profile test for attitude and aptitude before they can be interviewed. Bottom line great people love to work with great people.The manager(Kelly-really an amazingly beautiful gal) was proud to tell us the core values:

Team play

Positive mental attitude

Professionalism

Aim to please

We’re going to work hard to build our hellohealth brand.


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